Story Telling Marketing is an important component in B2B today's marketing. It is important to understand the differences between the macro view (Market Value Story) and the micro (Customer value Story) ...
To develop a market, expand your business area or simply grow your existing sales channel, Partner and a solid partner program is es essential. The following 'THE ESSENTIALS' gives you a guideline how ...
At this point I would like to share my insights and experiences, not with the claim of omniscience, but as an impetus to think and also to reflect on his own behavior.
For this reason I have developed ...